Privacy Policy
Last Updated: 31 January 2025
1. Introduction
Welcome to Psymedia (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring that your personal information is handled securely and in compliance with applicable data protection laws, including the Protection of Personal Information Act (POPIA) of South Africa and the General Data Protection Regulation (GDPR) of the European Union.
By using our website (https://psymedia.co.za), you agree to the terms outlined in this Privacy Policy.
2. Information We Collect
We collect and process the following types of personal data:
- Newsletter Subscription: First name, email address.
- Contact Form Submissions: Any personal information you provide, such as name, email, and message content.
- Automatically Collected Data: IP address, browser type, and browsing behavior through Google Analytics (collected anonymously).
3. How We Use Your Information
We use your personal data for the following purposes:
- To send you newsletters and updates (only if you have subscribed).
- To respond to your inquiries via our contact form.
- To analyze website traffic and improve user experience using Google Analytics.
- To track affiliate links (Amazon and Stay22) for commission-based revenue.
We do not sell, rent, or share your personal data with third parties for marketing purposes.
4. Cookies & Tracking Technologies
We use cookies to enhance your browsing experience. These include:
- Essential Cookies: Necessary for website functionality.
- Analytics Cookies: Used by Google Analytics to understand website traffic patterns.
- Affiliate Cookies: Used to track purchases made through Amazon and Stay22 affiliate links.
You can manage your cookie preferences via our cookie consent banner or through your browser settings.
5. Data Sharing & Third-Party Services
We share limited data with trusted third-party services:
- Google Analytics (data is anonymized).
- Affiliate partners (Amazon & Stay22), which may track purchases made through affiliate links.
- Email service providers for newsletter distribution.
Your data may be stored on servers outside South Africa (e.g., in the United States). By using our website, you consent to this international data transfer.
6. Your Rights
In accordance with POPIA and GDPR, you have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Correction: Request corrections to any inaccurate data.
- Right to Deletion: Request deletion of your personal data (where applicable).
- Right to Withdraw Consent: Opt out of our newsletter at any time by clicking the unsubscribe link in emails or contacting us at [email protected].
7. Data Security & Retention
We implement security measures to protect your personal data from unauthorized access. Your data is retained only as long as necessary for the purposes outlined in this policy.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page, and we encourage you to review it periodically.
9. Contact Us
For privacy-related inquiries or to exercise your rights, contact us at:
Email: [email protected]