Well for me personally it’s been all about hanging on in there until we can all get back to doing what we enjoy again. From a personal perspective, it was about moving away from the events side of my work in 2020 and working more with artists and labels. It was also about making sure the businesses like Noisily Festival (for who I\u2019m the marketing manager) could live to fight another day when the pandemic was clear. <\/p>\n\n\n\n
It was a challenging situation for everyone involved at Noisily as the event was already on slightly challenging financial ground before the pandemic (carrying an on-going debt from its early years) \u2013 But we did some fundraising and in total raised over \u00a3150K from our loyal fanbase so we could carry on. <\/p>\n\n\n\n
On another note, I worked on the marketing for a drive-in cinema with my friends Dave & Nick from Video Illusions. They suddenly found they had all their LED screens sitting around in a warehouse with nothing to use them for \u2013 so we developed a drive-in cinema over the course of 2020\/21 and it was a great success \u2013 diversification was key over the last 2 years!<\/p>\n\n\n\n
Noisily must have also taken a hit too, just like most festivals. How has the pandemic changed things behind the scenes, and has it made your marketing role more difficult?<\/strong><\/p>\n\n\n\n Well all I can say from a marketing perspective is that it’s been a unique 2 years! I\u2019m so bored of seeing our 2019 photos now \u2013 I personally (and I know the team feel the same) just can\u2019t wait to create some new memories. <\/p>\n\n\n\n I\u2019m excited by the future and the possibilities with regards to Noisily \u2013 I really enjoy working with the festival directors Bill Hazlerigg & Lachie Gordon and on the marketing front Nick Tearle & Joey Pettit @ E1 Media.<\/p>\n\n\n\n Behind the scenes we had to strip back the organisation \u2013 it was all hands on deck from the core team. But.. I think we\u2019ve made it. We are a few hundred tickets from sell-out for our 2022 edition \u2013 so I’m happy we are going to have a seismic 2022 edition of Noisily \u2013 I really can\u2019t wait to see everyone back in Coney Woods after this unprecedented 2-year break. The future is bright!<\/p>\n\n\n\n How would you describe the psychedelic scene in the UK at the moment?<\/strong><\/p>\n\n\n\n Well\u2026after a few years in the doldrums from 2015-19 I can certainly see a renaissance happening. Events are popping up all over the place \u2013 and London is really delivering with a full spectrum of parties in both the underground and more commercial side of the psychedelic movement. <\/p>\n\n\n\n I promote the Ozora London event \u2013 and it was amazing to see such a young dancefloor at our 2019 and 2021 events \u2013 it was a noticeable difference from a few years before where the scene and people seemed a bit tired. But 100% there is a current of younger ravers grabbing the sound and making it their own. <\/p>\n\n\n\n The production levels are also going up a notch at the events \u2013 the latest LED screen technology and advanced lasers are really adding to the events and bringing the future production to a new generation of psychedelic dancefloor warriors!<\/p>\n\n\n\n You’ve just come off a fresh appearance at Origin Festival. This wasn’t your first time performing at the event. How would you summarize this year’s edition and how did your set go?<\/strong><\/p>\n\n\n\n When I hit that dancefloor on Friday night to play to one of my favourite crowds (the South Africans), it felt like being re-born! <\/p>\n\n\n\n We\u2019ve done a few smaller events in Europe and at home in the UK \u2013 but I\u2019d certainly not played to a proper dancefloor like this one for nearly 18 months. It was my fourth visit to Origin \u2013 I have to say I think it\u2019s the #1 festival location in the world \u2013 every time I come back I’m blown away. <\/p>\n\n\n\n When I did one of the opening sets on the main stage on Friday you could just tell that there was so much energy to burn \u2013 the whole dancefloor was with me \u2013 it was great.\u00a0 Big up\u2019s to the South African massive for their vibes and the fun they bring to proceedings!\u00a0<\/p>\n\n\n\n After a 2 year hiatus, it looks like Nanoplex is set to perform at Ozora Festival later this year – that’s exciting as I know you’ve praised your Ozora sets before. Are you guys writing new music too?<\/strong><\/p>\n\n\n\n To be honest, we have not been in the studio at all for 2 years. We needed a bit of a break from the project in order to recombobulate and decide what we really want from it (after 3 albums). <\/p>\n\n\n\n![\"\"](\"https:\/\/psymedia.co.za\/wp-content\/uploads\/noisily-festival-uk-1030x687.jpg\")
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