Live Nation Entertainment, the US-based company that owns Ticketmaster, has established a new office in Cape Town, South Africa in order to tackle the local entertainment market.
The website launched without much prior information, however it currently lists events like Justin Bieber’s World Tour, Cape Town E-Prix and the Cape Town Jazzathon on the website.
“As a popular stop for the world’s biggest artists and major international sporting events, South Africa is a natural choice for us,” Ticketmaster’s president, Mark Yovich, said.
South Africa’s rapid adoption of digital technology also helped the company’s decision to launch in the country, according to regional managing director Justin Van Wyk.
“As a country rapidly adopting digital technology, South African fans are sure to embrace Ticketmaster’s industry-leading digital ticketing innovations,” he said.
They enter a competitive market, with names like Quicket, WebTickets, Computicket and Howler being popular choices for those hosting events in South Africa.
Founded in 1976, the company is currently valued at $2.5b and sells over 500 million tickets a year. However, the company has also faced criticism due to deceptive pricing and anti-competetive claims.