Rinkadink is Werner van Jaarsveld. One of Cape Town’s globally recognized artists who has had tremendous success furthering his career overseas. Having travelled to an abundance of locations throughout the years, coupled with top notch releases, we are stoked to finally witness Rinkadink once again this weekend on Sunday at the End of the World party. He’ll be with us for another two parties as well, namely Rezonance NYE Festival 2012 – 2013 (Tuesday 1 January 14:30 to 15:30) and Organik & Groovy Trooper’s Metamorph 2013.

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Psymedia: Hey Werner. You’re originally from Cape Town but moved to London a number of years ago. How did you get involved with psytrance?

Rinkadink: Around 1995 I started going to psychedelic outdoor parties because I loved the psychedelic elements in nature. At the time I was DJing genres such as Drum & Bass and Happy Hardcore and I really disliked Trance music. My friends and I would party together but usually when they would go to the dance floor, I’d wander off into the bushes and check out the plants and insects. One day a friend of mine dragged me to the dance floor – the music and the dancers all combined to put me in a state of mind that I’d never experienced before. From that day on I was hooked. I decided there and then that I wanted to learn how to make dance music. The crowd’s reaction to the music was just so much more powerful than what I had seen in other kinds of parties at the time.

I got home from the party and installed a cracked copy of Cubase on my PC – it hardly worked. Then I called all my friends to borrow whatever crappy synthesizers and samplers they had lying around and a few months later I had a somewhat functioning studio. Back then the PCs were so limited that pretty much everything had to be triggered by MIDI: the kick drum, the sounds, everything. You couldn’t just load sounds inside the PC and expect it to play properly – it was a nightmare. Making electronic music today is awesome! It’s like living in the future.

Psymedia: What’s the meaning behind the name Rinkadink?

Rinkadink: Rinkadink is an old slang word from 100 years ago that means ‘cheaply or badly made’ or an unprofessional or incompetent individual or organisation. I just liked the sound of the word – it’s got bounce.

Psymedia: As a South African abroad, what is your impression of the country and the scene with every visit? When was the last time you were here?

Rinkadink: It’s been 2 years since I’ve been back in Cape Town and I’m absolutely amazed at the speed of how the place grows and develops. It’s fantastic. I have 3 gigs whilst I’m here and I can’t wait to see the parties!

Psymedia: Your latest album entitled Human Technicians came out last year. Out of your three full length albums, which has been the hardest to write and why?

Rinkadink:  They all had their ups and downs – I think the most recent one was hardest because at the time I started making it I had already begun to want to change my style and experiment with different music but I forced myself to focus on the full-on genre and write ‘straight down the line’ psychedelic dance floor music.

Psymedia: The production your tracks have improved considerably since your highly acclaimed debut album Rabbit from the Darkside. What knowledge have you acquired over the years that have drastically improved your work?

Rinkadink: I think a critical ear is important, as well as comparative analysis between your own music and the music of your peers and idols. I think I was just totally complacent in my level of production and up my own ass for way too long – I just didn’t care. Now that I’m moving away from the full-on sound into slower BPMs and more rhythmic and harmonic music I feel like a veil has been lifted around me and I can think and produce with greater ease and precision.

Psymedia: I noticed you make use of an Asus laptop running Windows. Are you not a fan of Apple? What other equipment do you make use of in your set?

Rinkadink: I’m no fan of either Microsoft or Apple. Although I am impressed with both companies newest operating systems. My primary instrument in my sets is the Pioneer DJM 800 or above mixers. I made extensive use of the filters and effects to modulate loops and samples that I trigger from Ableton Live.

Psymedia: Tell me about your relationship with Alchemy Records who have released the majority of your work.

Rinkadink: In the first half of 2012 I took it on to rejuvenate the label, bringing in new kinds of music to what we used to release, and generally making myself available as a channel for new artists.I think it’s been a good year for us and we have many exciting new plans for 2013.

Psymedia: A number of years ago you mentioned in an interview how easy it is for someone with little or no musical training to put together a track. Technology is now evolving at an even more considerable rate. What are your thoughts? How can artists differentiate themselves?

Rinkadink: The technology is just like paint and canvas – given the same tools most competent people would produce identifiable work. A good dance track doesn’t necessarily have to have any musical elements at all. The producer just needs to have a sense of rhythm. Artists differentiate themselves by applying creative thought to the track that need to be made, by coming up with their own ideas of getting from A to B without mindless copying of already written music. It’s a fine line to tread: making music that you think is fresh and creative and getting people to dance to it and declare it good and valid.

Psymedia: You’ll be playing this weekend at the End of the World Party. What can the dance floor expect from your set?

Rinkadink:  Firstly I play a lot slower than before. Almost 7 bpm slower compared to some music that I wrote before. I believe passionately that music can be a lot slower that many artists make and still retain its ´psychedelicness´ – I think that fast music inherently has more drive because of its tempo but that it makes producers lazy in their search for rhythm and groove.

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Psymedia: Any upcoming releases you want to mention?

Rinkadink: Outsiders new release Finding Life EP on Alchemy Records will be available from tomorrow on Beatport. In January we have a release from M-Theory that has a wonderful remix of the dub track Guadi – No More Blood.

Psymedia: Thanks for the interview! Check you this Sunday! Any last words?

Rinkadink: See you on the dance floor!  Like my fanpage on Facebook and have a listen to my Soundcloud – there’s over 5 hours of music on there, some of it downloadable in wav for free.