Do you find yourself drinking more at a bar or festival than at home? It’s probably true, and has been proven with a scientific study.
Researchers found loud music correlated with increased alcohol consumption and shortened the amount of time it took for bar patrons to empty their glasses.
“Previous research had shown that fast music can cause fast drinking, and that music versus no music can cause a person to spend more time in a bar,” researcher Nicolas Gueguen, a professor of behavioral sciences at the Universite de Bretagne-Sud in France, says in a news release. “This is the first time that an experimental approach in a real context found the effects of loud music on alcohol consumption.”
“We have shown that environmental music played in a bar is associated with an increase in drinking,” Gueguen says. “We need to encourage bar owners to play music at more of a moderate level … and make consumers aware that loud music can influence their alcohol consumption.”
“One, in agreement with previous research on music, food, and drink, high sound levels may have caused higher arousal, which led the subjects to drink faster and to order more drinks,” Gueguen says. “Two, loud music may have had a negative effect on social interaction in the bar, so that patrons drank more because they talked less.”
Materials provided by Alcoholism: Clinical & Experimental Research.