The South African events industry is finally ready to make some noise as they have had no work since March and the government is yet to come up with a concrete plan to move forward.
Since the start of the year, as countries began to clamp down on travel restrictions, many scheduled events have been cancelled or postponed, leaving organizers, suppliers, traders, freelancers and performers with little to no work at all.
Some have managed to supplement income with live streams, drive-in entertainment and merchandise, however it is not enough to sustain the entire industry and things will need to open up at some stage.
On Wednesday, 5 August, the #LightSAred campaign will kick off, which mimics the #LightItInRed campaign in the United Kingdom that saw over 670 buildings lit up in red.
“The companies that hire crew are going out of business. The people that supply equipment for events are shutting up shop. The production companies that bring artists to our shores are being silenced. The venues that host gigs are closing their doors.Sharif Baker, #LightSAred spokesperson
Glenton de Kock, chief executive of the SA Association for Conference Industries, said that nearly 1.98 billion in events income for the Western Cape had been put on hold for that period of lockdown and the foreseeable future.
The organisers of the local campaign have requested technical providers and anyone else to light up a public building, monument or object in red as part of the campaign.
You can also share photographs of yourself at events on social media using the #LightSAred hashtag.
Over 300 buildings across South Africa have registered on the official website.