Goodleaf, the leading CBD brand in South Africa, will be merging with Highlands Investments – a medical grade cannabis cultivation company based in Lesotho.
The deal, valued at almost R650 million (about USD ~$50 million), makes this the largest vertically integrated cannabis operation on the African continent. It also means they are able to offer seed-to-sale products, lowering costs in order to compete with a global market.
As CBD oil and cannabis products become more popular, consumers seek high-quality products with known sources and ingredients. Lesotho has a brilliant growing environment for cannabis and Highlands Investments don’t cut any corners.
“Highlands is the first ISO 22000 grade cannabis producer in Africa, the quality of our product is world-class, this combined offering will enable us to make significant inroads globally, because we can compete both on quality and price.”Jody Aufrichtig, Founder – Highlands Investments
Goodleaf currently offers 30 products across multiple categories in South Africa. Their products are available at all major retail outlets including Pick ‘n Pay, Woolworths, Spar and Checkers.
The company plans to export to Asia and Europe soon, entering a very competitive global market.