Bolt to launch Bolt Food, compete with Uber Food and Mr Delivery
Ride-hailing app Bolt’s active user base is growing in South Africa, and it plans to continue an upwards trend by launching a food delivery app, Bolt Food, later this year.
Bolt, formerly known as Taxify, launched in South Africa early 2016, when international rivals Uber had no clear competition. Now, just 4 years later, South Africa is the most popular African country for Bolt.
Bolt is available in many South African cities and will become one of the first countries to receive Bolt Food. While the launch date has not been determined, we have been told Cape Town will be the first city to trial the new app.
Right now, the Bolt Food app has a 3/5 rating from 601 users on the Google Play store, with many users citing basic bugs that need to be addressed.
It won’t be an easy ride for Bolt, as other South African food delivery services include Mr Delivery, UberEats and OrderIn are already established in the country.
More recently, Bolt raised €50M (about R800 million) from the European Investment Bank to develop better safety features and roll out food delivery and e-scooters across Europe and Africa.
For Bolt Food’s launch in Malta, popular Instagram influencer, Sarah Zerafa, was used to promote the service to her fan base of over 200 000 followers.
Bolt currently have 30 million users in 150 cities and 35 countries.