If you are eager to learn everything there is to know about the music industry – no matter what your role is – these books below will give you a wealth of insight from professionals.
All You Need to Know About the Music Business
For more than twenty-five years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its tenth edition, Donald Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times listeners stream a song. And that completely changes the ecosystem of the business, as Passman explains in detail.
The New Music Industry: Adapting, Growing, and Thriving in The Information Age
Independent musicians can waste years, even decades trying to figure out how to make it in the music industry. It can be hard enough trying to determine how to get started never mind tackling an endless to-do list made up of writing, recording, touring, marketing and more. And, heartbreakingly, many musicians will find themselves having to build their empires from scratch, all by their lonesome, without the guidance they require.The New Music Industry offers clear and easily applicable insights into today’s music business. With bestselling author and musician David Andrew Wiebe as their personal guide, the reader will learn how to position their music in today’s noisy world to get it the attention it deserves and utilize every available marketing channel to build and monetize their fan base.At the end of the book, the reader will no longer be scratching their head wondering how to get started let alone how they can leverage the power of the internet to build their careers. They will transform into fully empowered, music marketing machines.
How to Make It in the New Music Business
Forget everything you think you know about the odds of “making it” in the music industry. Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned.
How Music Works
How Music Works is David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social or technological. Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs, symphonies, and rhythms that provide the backbeat of life. Byrne’s magnum opus uncovers ever-new and thrilling realizations about the redemptive liberation that music brings us all.
While some of what David Hooper says is common sense, this book will help you kick-start your career and generating a career. This book will give you a handful of ideas that you can start implementing straight away. Some of things covered include how to get a record label, “The Trip Method”, threats to your success, songwriting secrets, burnout cures and more.
The Music Business Advice Book: 150 Immediately Useful Tips From The Pros
The music business can prove to be a difficult career road when you’re first starting out, but it can be traveled a lot easier with some helpful guidance from a pro who’s willing to share a few hard-earned hints. The Music Advice Book is a compilation of the pearls of experience from 130 top music pros from various segments of the industry who have previously shared their most important tips on Bobby Owsinski’s Inner Circle Podcast over the course of almost 5 years. These 150 tips cover everything from following your passion, learning to network, and working well with your musical team, to owning your own content and even figuring out how much to charge for your services. Also included are even some useful music production words of wisdom, as well as the indispensable “10 Rules Of Networking.” These insights are essential for those new to the music industry but valuable to seasoned pros as well.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Music Money and Success 8th Edition: The Insider’s Guide to Making Money in the Music Business
The Insider’s Guide to Making Money in the Music Business is the industry bible and the ultimate guide to making money in the music business. Music is a business of money, contracts, decisions and making the most of every opportunity. To succeed—to make money—to have a career—you have to know what you are doing in both music and business. This invaluable book tells you how the business works, what you must know to succeed, and how much money you can make in films, television, video games, ASCAP, BMI and SESAC, record sales, downloads and streams, advertising, ringtones and ringbacks, interactive toys and dolls, Broadway, new media, scoring contracts and synch licenses, music publishing, foreign countries, and much more.
How to Use Spotify Playlists to Launch Your Career in Music
Ever wonder how to get your music onto a Spotify Playlist? Gain millions of streams, make money and gain attention from labels and talent buyers? Look no further! The Slotify Method is a actionable guide that will show you step by step how to up your Spotify game and win thousands of new fans. Music business entrepreneur George Goodrich has done extensive research to show the various methods that major label groups are using to get their artists onto Spotify Playlists. Get Slotted, Get Paid and Get Noticed!
Artist Management for the Music Business
Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts “move,” as well as how to manage and navigate a music-based career.
Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Get More Fans: The DIY Guide to the New Music Business
Now in its eighth edition for 2020 the popular music business guide has over 200 pages updated in the last year and a whole new chapter on the techniques the author uses to take bands from 0 – 10,000 fans that you won’t read in any other book.
Start Your Music Business: How to Earn Royalties, Own Your Music, Sample Music, Protect Your Name & Structure Your Music Business
How to Legally Start Your Music Business Written by an experienced entertainment lawyer whose clients have been featured on MTV, American Idol, and VHI. Start Your Music Business is an easy to read guide for songwriters, producers, music publishers, independent record labels, artists, bands, musicians, and individuals in the music industry that want to legally start and grow a successful music business.
Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators
Mike Warner is an independent artist, curator and the go-to person when it comes to playlist strategies on music streaming services. This book teaches artists at any level how to grow their audience on streaming services through profile enhancement, data analysis, automation and creating value as a curator. In this book Mike sets the record straight what playlists really can do for artists’ careers. You will learn how to customize your artist profiles on popular streaming services; build a playlist and grow it’s following; pitch to independent curators; grow your network; release music catered to playlists. The book also has numerous helpful tips and tricks to show you along the way.